>> To submit a List Builder request online now please click here
B2C Consumer Data - Minimum Order Value £1000 +vat
Offering you more than 40 million consumers at over 20 million addresses - all with selectable characteristics - we can put behaviour to work for your consumer campaigns.
The UK consumer file lets you understand:
- Who they are
- What they do
- Where they buy
- What they buy
- How they buy
Focus your segmentation.
The List Builder Consumer File combines a wide choice of selection categories to help you target the most appropriate segment for the specific campaign brief.
Key opportunities include:
Family Life
Property
Financial Services
Automotive
Charities
Mail Order
Hobbies and Interests
Entertainment
Food and Drink
Newspapers and Magazines |
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Income and Affluence
Health and Beauty
Gardening
IT and Telecoms
Shopping and Fashion
Insurance
Purchasing Channels
Incentive Triggers
Recency and Receptivity |
Select behaviour, too.
But it's not just about consumer segmentation; we hold responsive B2C data, too. This added-value insight has the potential to significantly improve uplift on any direct mail or telemarketing campaign.
By understanding consumer behaviour at an individual level, you can dramatically improve the performance of your acquisition, retention and development direct marketing campaigns. We can provide insights into:
Capacity to purchase
Purchasing history
Purchasing motivations
Channels of purchase
Payment method
Contact period
Mail and Telephone responsiveness
...and much, much more. Our lifestyle data includes actual responses to over 8.5 million surveys with up to 300 variables collected by mail, telephone and email. From this we develop our modelled lifestyle data with over 70 modelled variables for 41 million individuals and 22 million households.
Specialist lists.
Our growing portfolio of specialist lists offers even more scope for creative campaigns.
Sourced from a combination of historic transactional purchases, lifestyle survey responses and behavioural characteristics from B2B data, each list is continually updated to ensure accuracy and responsiveness.
Fashion Lovers
Home Proud People
Charity Givers
Financial Hardship
Home Owners
Intelligent Savers
Life Assurance Need
Gifts and Gadgets
Healthy Lifestyle
Food and Drink
Beauty Buyers |
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Tabloid Hungry
Broadsheet Readers
Affluent Individuals
Discount Shoppers
Online Activities
DIY Enthusiasts
Gardening Passionate
Grey Market
Rural Life
Businesses at Home
Industrial Urbanisation |
Consumer Analytics and Bureau Services
Our B2C data is naturally underpinned by comprehensive consumer analytics and bureau service activities. Business Mailing products, for example, provide advanced analytical and data cleansing capabilities. For bespoke services and consultancy, an experienced team of B2C data managers and analysts is always on hand.
>> To submit a List Builder request online now please click here
>> To discuss your requirments with a member of the List Builder sales team, please call us on 0131 208 4337
