Email Marketing is an excellent way to reach hundreds and indeed thousands of potential customers for your Business.
It can not only be very effective but a relatively cheap method of contacting many people and enhancing your brand.
Below are some good examples of effective marketing tips we are happy to offer you to assist your campaigns
Understand Your Readers
Like any media, make sure that you provide your readers with the information they want. This will improve the click-through
rates and encourage people to read your next newsletter rather then select the "unsubscribe" link.
Avoiding The Spam Filters
One of the most important is Avoiding the Spam Filters - The majority of Internet Service Providers
now use very strict methods of protecting mailboxes from unsolicited emails. Most "Spam Filters" rank emails using a number
of criteria and if the email ranks above a certain level then its is flagged as Spam and removed at that point.
A good way to ensure you don't get flagged as spam is to avoid using certain keywords: for example "Free",
"£££", "Save", "Discount" in both the subject line and within the content of the email.
Another recommendation is to avoid the use of block CAPITALS in text as well as BOLD text.
The Power of Personalisation
If you were stand in a crowd and someone was shouting on you, which of these would get a response from you?? “Hi, YOU!”
or “Hi JIM” (on the assumption that you are of course called Jim!!). The power of personalisation
is a very important thing and should be used where possible within your emails. Indeed by simply beginning an email with "Hi
Jim" rather than "hello there" or "Hi", you can increase both your open and click through rates by up to
Why? To answer in simple terms its because anyone opening an email likes to feel you have directed that email
to them and not to them plus however many thousand other people!! All because you have addressed them in the email with their 1st
Do Not Leave an Empty Subject Line
Most empty subject lines get rejected by spam filters and therefore may not reach your intended recipient. Dont leave the subject
line blank, always add a good subject which will also assist in the process of getting your email opened by the end user.
Do Not Use Deceptive Subject Lines
The Subject line should pertain to the email and be informative enough to encourage the reader to open it whilst not being too
long. It should not be in capitals, or contain exclamation marks.
Clear From Lines
The From line should clearly state your company's name. Avoid spam From lines such as "Message from a Friend" that
are being used quite alot by spammers.
Provide a Plain Text as well as an HTML version
Most readers respond better to an HTML email but sometimes complicated HTML emails get blocked by the recipient's internet service
provider. Plain text, although not blocked as often, is simply not appealing but it is accessible to blind people. So the best is
to send your email in both format.
You must provide the reader with the ability to request that you do not send any future emails to that address. These requests
must be honoured.
Make it Short
Just like any web content, people reading your email scan the content to see if anything interests them. Remember, web readers
are always in a hurry so keep it short, to the point and ensure it is relevant.
You should be consistent with the frequency with which you send your emails. It can be one a day, once a week, or once a month
but make sure you stick to it. The more consistent you are, the more your clients will become familiar at receiving your emails and
this will help building your brand.
Last but not least, unless you create a compelling Subject line your email will end up in the Deleted items box. More companies
are sending out more emails, therefore less customers are responding to their communications. The first point of contact with potential
clients is the Subject line of your emails. It has to reach an audience that is literally bombarded with email advertising. So try
out different Subject lines and compare the open- read-rates for each Subject line.
Maximising Click-Thru Rates
Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers
to perform a certain task, such as clicking on a link to see your special offers.
Tuesday / Wednesday = Increased Response
Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and
Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and
click on links, meaning more sales.
On Time, Every Time
When sending an email to your subscribers, always make sure that it’s sent on the same day, at the same time. For example,
every Wednesday at 3pm. Your subscribers will come to “expect” your email to arrive in their inbox on the same day at
the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions
you may include
Always Sign on the Dotted Line
Always include a signature at the bottom of your emails, as it’s one of the easiest ways to attract more traffic to your
website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature
to link back to your website, and even to other products.
The Preview Pane
Popular email clients such as MS Outlook show a preview of an email when it’s selected in your inbox. Always have some
interesting content at the very top of your email, as this is the part that will show in the preview window of your subscribers email
program. If it’s interesting enough, then your subscriber will open your email and continue on reading.
Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing
list by setting up an email-based learning course. To do this, simply create a series of autoresponders (for example, 5) containing
unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc.
When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos
and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best. Now, when you need
to send marketing emails in the future, you know that you will be sending the right mix of content and images that will attract the
most click-thrus, and ultimately the most sales
Repeat Email Communication
An autoresponder is an email that is scheduled to be sent at a certain time interval after someone subscribes to your mailing
list. Autoresponders are a great way to automatically follow up with your subscribers or provide them with more information on your
products/services. For example, if you provide a free newsletter, you could setup 3 autoresponders for new subscribers: the first
is sent 1 hour after they subscribe. It contains a thank you message and a link to get 10% off your newly released eBook.
Get the Names of Anonymous Subscribers
Then you can use your regular newsletter as a means to find out more about your readers. If you don't have their name yet insert
a short text following the "Dear Subscriber" greeting explaining that you'd much prefer to greet them by name (they will
prefer that too) and make it easy for them to add a name to their profile
Get Subscribers Through Cooperation with the Competition
Now it's time to look for other places to build your list, it's time for cooperation with the competition Turn to the Web sites
that people who might be interested in your newsletter are likely to visit — even before (or instead of) your own site, Cooperate
with the owners of these sites in some way that can profit both of you. Exchange sign-up forms, for example, and append them to the
site-specific forms, Make sure the content and target group of the two sites and newsletters are close, but not identical
If you want to grow your mailing list, then there’s 2 things that you absolutely must have: a double opt-in process, and
a quick way to unsubscribe. In some countries, it’s actually mandatory by law that every email has an unsubscribe link in it.
The unsubscribe link should take the recipient directly to a page where they are then removed - courteously - from your mailing list