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Data Cleansing

Prevent incorrect emails corrupting your list/database with our data cleansing service

Bad email addresses can ruin a database and have you put on a spam list – thankfully we’re able to help with our data cleanse service. Simply send us your email lists and we’ll perform a purge; eliminating all defunct addresses and leaving it up-to-date. Clean email lists have a huge impact on your email marketing campaign, so it’s really important to have your lists cleansed before they have a negative impact.

Problems can arise if email addresses aren’t verified as you receive large amounts of bounce back. If you continue to send emails to these addresses, you could end up on a spam list and your reputation could suffer – not what you want for any email marketing campaign. These issues may arise for a number of reasons, whether it’s incorrect data entry, merging databases, or old lists containing outdated email data.

When you send a list to use for data cleansing, we remove/correct any defunct email addresses.

We will check lists for the following:

  • Hard-bounces – identify any email addresses that experience bounce-back.
  • Replacements – identify email contacts that no longer use the address and find a replacement.
  • Spam traps – identify email addresses that may have been harvested spam traps
  • Duplicates – removing duplicates for same contact.
  • Invalid addresses – identify and fix and misspellings.
  • Validity – ensure your email addresses only contain valid characters and a valid domain.

A clean email data list can have a big impact on the delivery of your email marketing campaigns and improve open and click-through rates, so make sure yours is done properly!

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